A website is not at all a dead investment when you have a clear plan in your mind about making money using it. A website is a tool to share information about your services, products, news, or information in demand. Websites can bring in users via Search Engines organically. When you put the right strategy in place, you can generate revenue with the traffic you’re getting without spending a single penny on marketing.
There are 2 ways popular ways to make money from your website.
- Monetising your website with Ads by becoming an ad publisher (Eg: Google AdSense)
- Selling your services/products
Monetising your website:
You can start using it when your website gets regular or recurring traffic from search engines and social media sites. The best platform to use is Google AdSense. But getting Google AdSense approval for your new website is tougher these days and you should apply to the AdSense program only if you meet their criteria. Ensure you have reviewed their publisher eligibility, terms and conditions, etc.
The quick way to make money using Paid Ads:
If your website is new, it will take time to give you organic traffic; hence, if you do not want to waste time, you should be ready to promote it on Google and other social media channels to attract traffic. So the first step is to invent a business idea on which a website shall be created. You can sell a product or a service. Understand the market potential you have online by using tools such as Google Ads Keyword Planner. Generate keyword ideas to target, check the forecast, and if the plan suits your budget and goals, then create a website.
Advertise your website on Google, Facebook and Instagram to bring traffic and make money by selling your product/service.
How to find the Return on Investment of your website?
A website or a web application gives you a good ROI only if you properly use it. If you have built a blog site and are doing aggressive blogging and monetising ads on all articles, you will profit from product endorsements and the ads you monetise. If you sell your product or services, you can calculate your ROI with the sales you made from your website. You can use your website just for showing information without considering ROI or build a high-converting website that can bring you good leads when an effective marketing strategy is put in force after creating a website.
In a nutshell, think of a physical store. How do they make money? They make money by selling products or services to those who walk into their store. Having a website with zero traffic equals owning a physical store on no man’s Island. So, to make money online, consider creating a website and start marketing.
Hyrrokkin offers 1-hour free training on how to improve your digital sales. Click here to schedule an appointment with our consultant to understand how our experts can help you achieve a good Return on Investment.