If you are an exporter or have a registered export company, then this article is for you. In this article, we are going to share what information a foreign importer looks for and how your website should be. Also, we will let you know how to acquire foreign customers and export your goods. Website is important for any business these days. In fact, people looking for a new vendor don’t consider a company that does not have a website. We live in a digital era, and for export companies, having a website is super important as your customer relies on information available online and places orders. Being in the export business, you should have proper content about the products you offer. Your website should convey the content in different formats considering the users who prefer to consume the data. We recommend you have both highlights at the top, followed by detailed content so that your users can read and get aware of your products if they are interested. Let us work on preparing a good website design plan for export companies.
Website design plan for export companies
The first step towards finding an international customer begins with designing your business website. Even though your sales approach will be key in bagging a contract, the website will help you seal the deal if it is properly made. Your website will act as a written document of your brand. So if your sales communication is in line with your website content, then there are more chances of getting an order from an importer. Here is a simple sitemap for your export business website.
- Home
- About (Company, Leadership, Infrastructure, Testimonial)
- Product Listing Page
- Individual Product Page
- Contact Page
- Blog
- Terms and Condition
- Privacy Policy
Home
The Home page is the main landing page of the website. It provides an overview of the export company and sets the tone for the user experience. It may include a brief introduction, key highlights, and navigation options to other important sections of the website.
About
The About page provides detailed information about the export company. It may include sections such as Company, which provides an overview of the company’s history, mission, and values; Leadership, which showcases the key executives and their roles within the company; Infrastructure, which highlights the company’s facilities, resources, and capabilities; and Testimonials, which features feedback and testimonials from satisfied customers.
Product Listing Page
The Product Listing page comprehensively lists the export company’s products. It may be organized into categories or subcategories for easy navigation. This page allows users to browse through the available products and select the ones they are interested in.
Individual Product Page
The Individual Product page provides detailed information about a specific product the export company offers. It includes product descriptions, specifications, images, pricing, and any other relevant details. Users can access this page by clicking on a product from the Product Listing page or search results. There should be one or more lead magnets that can help us generate the leads.
Contact Page
The Contact page is where users can find the necessary information to get in touch with the export company. It typically includes a contact form or contact details such as email addresses, phone numbers, and physical addresses. Users can use this page to make inquiries, ask for support, or initiate business collaborations.
Blog Listing and Individual Blog Page
A blog is crucial for an export company. It helps establish expertise, increase online visibility, generate leads, showcase products, engage with the target audience, gather market insights, and build a strong brand identity. Regularly publishing valuable content positions the company as a thought leader and attracts potential clients. A blog also improves search engine rankings, driving organic traffic to the website. It serves as a lead generation tool and allows showcasing products and success stories. Engaging with readers fosters relationships and provides market research. Lastly, a blog helps build a unique brand identity, making the company memorable and trustworthy.
Terms and Conditions for Export Companies
The Terms and Conditions page outlines the legal agreements and rules that govern the use of the export company’s website. It covers aspects such as user responsibilities, intellectual property rights, disclaimers, limitations of liability, and any other important terms that users need to be aware of when using the website.
Privacy Policy for Export Companies
The Privacy Policy page explains how the export company collects, uses, stores, and protects user data. It provides information on the types of data collected, the purpose of data collection, and the measures taken to ensure user privacy and data security. This page helps users understand how their personal information is handled and reinforces the company’s commitment to data protection.
How to get foreign customers and export your goods.
Thanks to digital marketing, acquiring foreign customers to import your goods is relatively easy. However, as discussed above, you need a professionally made website and a strong social media presence. Consistency in social media posting will reward you over the long term, whereas targeted search advertisements could give you customers in the short term.
Develop a Strong Online Presence:
Create a professional and user-friendly website that showcases your export business, highlights your products, and provides relevant information for potential clients. Optimize your website for search engines (SEO) to increase its visibility in search results related to your industry and target markets. Ensure your website is available in multiple languages if you are targeting specific regions.
Content Marketing:
Produce high-quality content that educates, informs, and engages your target audience. This could include blog posts, articles, case studies, white papers, or videos related to your industry, products, or market trends. Share this content on your website, social media platforms, and industry-specific forums to position yourself as an expert and attract the attention of potential clients.
Social Media Marketing:
Leverage social media platforms to reach and engage with your target audience. Identify the popular social media channels in your target markets and create profiles on those platforms. Share relevant content, product updates, industry news, and success stories to build brand awareness and engage with potential clients. Use targeted advertising options available on these platforms to reach specific demographics or regions.
Email Marketing:
Build an email list of potential clients and regularly send targeted newsletters or updates to keep them informed about your products, industry news, and special offers. Personalize your email messages based on the recipient’s interests or previous interactions with your business. Use email automation tools to streamline the process and track the effectiveness of your campaigns.
Search Engine Marketing (SEM):
Invest in paid search advertising (Pay-Per-Click) to display your ads prominently in search engine results for relevant keywords. Develop targeted ad campaigns tailored to specific regions or market segments. Consider using remarketing techniques to re-engage with visitors who have previously shown interest in your products or website.
Influencer Marketing:
Identify influential individuals or organizations in your target markets and collaborate with them to promote your export business. This could involve sponsoring their content, engaging in cross-promotions, or seeking endorsements. Influencers with a strong following in your target markets can help increase your brand visibility and credibility among potential clients.
Online Directories and B2B Platforms:
List your export business on reputable online directories and B2B platforms that cater to international trade. These platforms are often used by businesses searching for suppliers or partners in foreign markets. Ensure your profile is complete, up-to-date, and showcases your unique selling propositions. Actively participate in relevant discussions and inquiries to establish connections and credibility.
Localized Marketing:
Tailor your digital marketing efforts to your target markets’ specific needs and preferences. This includes adapting your website content, marketing messages, and advertising campaigns to resonate with local culture, language, and business practices. Localize your social media content, use targeted keywords in SEO, and consider partnering with local influencers or industry experts to build trust.
Analytics and Optimization:
Regularly monitor and analyze the performance of your digital marketing campaigns using web analytics tools. Track metrics such as website traffic, conversion rates, engagement levels, and ROI. Use this data to identify areas of improvement, optimize your campaigns, and refine your digital marketing strategies to maximize results.
Remember, digital marketing requires consistent effort and adaptation to be effective. Continuously evaluate and refine your strategies based on the feedback and insights you gain from your target audience and campaign performance. Building relationships and providing value through your digital marketing efforts will help you attract foreign clients and grow your export business.
