A website has become your go-to tool for marketing and branding. It is thus very important that you need to put in a lot of effort in creating a website that is not just functionally optimal but also looks good. Colour in this case plays a pivotal role. Though you may not be able to see the effects it has visibly, yet there is no doubt to the way it affects the decision-making process of an individual. Psychology experts emphasise on the importance and impact of each colour on the mind of any individual. Choosing the right color scheme, therefore, for your website, is crucial for establishing a strong brand identity and creating a positive user experience. I’m quite sure you may not have given much thought to this aspect previously, but as I always say, better late than never. Come let’s take a look at some of things related to the use of colours.

1. Understand Color Psychology

Psychologists say that every colour reflects an emotion. For example, blue is often associated with trust and calm, while red can evoke excitement and urgency, thereby diverting a visitor to an action immediately. White on the other hand lends a sense of sophistication to the look of the website. Similarly, every other colour on the colour spectrum stimulates a certain emotion and that is the reason, you must be extra cautious with the use of colours for your business.

When it comes to a website, apart from emotional stimulation, some colours have an impact on the visual effect as well. A very good example of this is the white colour. It is crucial in website design for creating a clean and uncluttered look. It helps to reduce visual noise, making content more readable and accessible. Thus, you see, choosing colors that align with a brand’s values and message is crucial. A creative agency might opt for vibrant, bold colors to showcase innovation and creativity, while a health and wellness brand might use greens and earth tones to convey a sense of tranquility and natural well-being. Purple, often associated with luxury and sophistication, can elevate a brand’s perceived value. Hence, when correctly leverage the colour psychology, you are giving your brand a boost with utmost subtlety.

2. Let Your Colours Define Your Brand’s Identity

Choosing the right color scheme for your website starts with a clear understanding of your brand’s identity. Begin by defining your brand’s personality—whether it’s formal or playful, modern or traditional. The color scheme should reflect these attributes to ensure a consistent and cohesive brand image. For instance, a modern tech startup might opt for sleek, minimalist colors like black, white, and silver, while a playful children’s brand could use bright, vibrant hues. My next advice would be to not forget what your target audience prefers and expects. Younger audiences may favor bold, energetic colors that evoke excitement and creativity; the little elderly might appreciate more subdued, classic tones that convey reliability and comfort. By aligning your color choices with your brand’s personality and audience preferences, you create a visually appealing and effective website that resonates with your visitors. The benefit? They stay longer on your website and that’s what increases the chances of conversion.

3. Use the Color Wheel

If the question on your mind is, what do we know about what colour combinations work? My answer is – meet the ‘Colour Wheel’. The colour wheel helps you identify the primary, the secondary colours and the tertiary colours.It will help you identify the relation between colours and how one colour compliments the other. Once you get an understanding of how these colours work, you will be able to bring harmony among the colours you are using on the website.

4. Create a Color Palette

Now, that you have gained some idea on how to use different colours identify the core colors that will dominate your website and represent your brand. Choose accented colors such as teal, lavender, navy blue, green, etc. to complement the core colors and capture the interest of the viewer. Use the white, grey or black and other neutral colours that will help highlight your product or service and ensure that the text is visible with the solid background.

5. Contrast and Readability

The content of a website while being attractive also needs to readable and understandable. You cannot have a background that will blend your text and affect the view of the visitor. This is why you ought to remember to keep the text and the background in contrast. This ensures readability which is a very important factor in the success of your website and thereby your brand. Tools like contrast checkers can be useful to ascertain that you cater to colourblind people.

6. Try out the color scheme

It is always wise to try out the colour scheme you are using before using it in real time. For the purpose you may do mock-ups and prototypes in different contexts, such as on buttons, links, and backgrounds. If you think it is feasible you can also conduct a feedback gathering campaign to check how the users react to the colour scheme. You will be able to determine its effectiveness and make changes if required.

7. Keep it all same

As a brand you will have several types of materials for marketing both digitally and in print. You must make sure that the colour scheme you use on your website is echoed in every other category of material as well. For example, your visiting card or your letter head. Also, don’t get too experimental with the colour scheme and try out different schemes in the different pages of the website. Keep it the same there as well.

You can easily use the online tools such as Adobe colour, Coolors, and Paletton for generating and experimenting with color schemes. Ther are some others such as the WebAIM Color Contrast Checker to ensure your color scheme meets accessibility standards. And if you think that you are still not feeling confident about it then I suggest seeking the help of professional website designers such as Hyrrokkin.
Hyrrokkin is known to be a 360-degree solution provider when it comes to the development of websites and applications. Right from its look to its functionality, Hyrrokkin’s competent and veteran designers will be able to give you the best and latest designing strategies that will only help drive more and more traffic to your website.

I hope I have been able to give you some basic guidance in understanding the importance of a proper colour scheme and how to achieve it. So, then what are you waiting for get started and let’s add some colour to your website!