Digital marketing has taken another leap. When you were just trying to get your head around how to master digital marketing…. well, you have another new concept to understand. It is called ‘Content Marketing’. Content marketing has become an indispensable tool for businesses aiming to attract, engage, and retain customers. Content would refer to all kinds of writing, images, videos, etc. To put it even more simply, it is the different media of giving a message to the prospective consumers.