This case study explores how Hyrrokkin Branding Services Private Limited, a renowned branding and digital marketing agency, assisted Kalaivani Engineering Controls, a leading sheet metal fabricator in Coimbatore, in achieving significant business growth through website development, digital marketing, and communication system implementation. The collaboration between the two companies resulted in increased brand visibility, a steady influx of qualified leads, and improved customer engagement, leading to a remarkable 4.7-star rating on Google My Business.
Kalaivani Engineering Controls (KEC) is a prominent player in the sheet metal fabrication industry, specializing in laser cutting technology and manufacturing a wide range of sheet metal components, resilient safety lockers, control panels, panel boxes, and other sheet metal fabrications. Hyrrokkin Branding Services Private Limited partnered with KEC to enhance its online presence, generate more leads, and improve communication efficiency.
- Creation of Corporate and Brand Websites: Hyrrokkin designed and developed KEC’s corporate website (www.kalaivaniengg.in) to establish a professional online presence. Subsequently, they created a separate brand website (www.kecsteeldecors.com) to showcase KEC’s unique offerings and reach a more targeted audience. The integration of modern design elements, user-friendly interfaces, and relevant content significantly enhanced KEC’s brand perception and customer engagement.
- Aggressive Digital Marketing Search Campaign: To drive more potential customers to KEC’s website and increase lead generation, Hyrrokkin initiated an aggressive digital marketing search campaign on Google Ads. Over a span of two years, this campaign consistently delivered impressive results, generating a steady growth in leads each quarter. The strategic selection of keywords, compelling ad copies, and optimized landing pages played a pivotal role in attracting qualified leads and boosting conversion rates.
- Implementation of IVR-based Communication System: Understanding the importance of streamlined communication in KEC’s operations, Hyrrokkin implemented an Interactive Voice Response (IVR) based communication system. This system facilitated efficient interactions between KEC’s internal departments, including Marketing, Sales, Accounts, Production, and QC, and their clients. As a result, the overall employee engagement rate improved significantly, and instances of escalation calls were reduced considerably.
Results and Impact:
The collaboration between Hyrrokkin Branding Services and Kalaivani Engineering Controls yielded impressive results, positively impacting the latter’s business growth:
- Increased Brand Visibility: With the launch of a corporate website and a distinct brand website, KEC’s online presence expanded significantly, leading to heightened brand visibility and awareness in the industry.
- Steady Growth in Leads: The aggressive digital marketing search campaign on Google Ads resulted in consistent growth in qualified leads, providing KEC with a continuous flow of potential customers.
- Improved Customer Engagement: The implementation of an IVR-based communication system fostered more efficient and effective interactions between KEC and its clients. As evident from the 4.7-star rating on Google My Business based on 60+ reviews, the customers’ satisfaction and engagement levels noticeably improved.
The case study demonstrates how the strategic partnership between Hyrrokkin Branding Services Private Limited and Kalaivani Engineering Controls led to significant business growth for the latter. Through the creation of corporate and brand websites, an aggressive digital marketing search campaign, and the implementation of an IVR-based communication system, KEC experienced enhanced brand visibility, a steady influx of qualified leads, and improved customer engagement. This successful collaboration serves as an exemplary model for businesses seeking to leverage branding, digital marketing, and communication strategies to achieve sustainable growth and success in their respective industries.