Choosing between video and image ads depends on your business goals. While video ads capture attention on platforms like YouTube, image ads perform well on social media and retargeting campaigns. The right choice ensures better ROI and engagement for your target audience.

In today's world, the website is much more than just an online presence; it's a pivotal part of its identity and a crucial element in the marketing ecosystem. Gone are the days when a website was a luxury or an afterthought.

Branding for your business happens at various levels, apart from the important role social media plays in the present day scenario, having a brand ambassador, a popular figure speaking and vouching for your brand can boost your business by leaps and bounds. Take a look at the endless ways in which having a brand ambassador attached to your brand becomes one of the most cost effective strategies of marketing.